PERSUASIVE DEVICES AND PROPAGANDA
If you´ve ever listened to an advertisement on radio or television, you have probably come across propaganda. Propaganda is the spreading of ideas in order to convince people to believe do, or buy something. You can find propaganda are shown in the chart below. When a writer´s purpose is to persuade you, he or she presents evidence to convince you. Some evidence is more valid that others. To become a wise reader, you should look at the evidence the writer offers and decide whether or not you can trust that evidence.
Device Definition Example
Testimonial A testimonial is something a person says to recommend someone or something. Basketball pro Hoop Hooper says, “I wear Pro-rite shoes in every game. So should you”
Bandwagon This device suggests that many people are buying or doing something, so it must be the right thing to do. Last year, 40, 000 Americans bougth Fast-Tek Mountain Bikes. What are you waiting for?
Loaded Words Loaded words try to slant a reader´s view of a product or person. Loaded words have strong connotations that are not necessarily true. Refreshing. Delicious, nutritious- Bright Star Lemonade is one unique drink Mmmm!
Vague Generalities Vague generalities are statements that are purposely broad or vague. They give few specific details and offer little evidence to back up their claims. Moe Mullins is the best candidate for mayor, because Moe gets results!
Sweeping Generalizations Sweeping generalizations give some sort of “truth” but offer little evidence. They speak for a large group or overstate a situation. They often include such words as always, never, all, no one, none, and, everyone.  At Val´s Diner, you’ll never be disappointed. Val´s always serves the best meals at the lowest prices!